2024 Events
Western Days is looking for sponsors for the biggest and longest-running community event of the year.
The festivities known as Valley Center Western Days which started in 1950, are celebrating seven decades of community entertainment. It continues to be the largest most popular event of the year for the area. Since 1970, the community has had a parade during the Memorial Day weekend. As you may have noticed, we’ve made some adjustments to the location of the event and the activities scheduled.
Western Days will once again be held over Friday & Saturday the weekend AFTER Memorial Day. We hope to bring out the crowds and celebrate our community event as we’ve learned residents leave the area over Memorial weekend for a needed vacation.
We have several sponsorship levels based on donation amounts, but we look forward to people and organizations donating what they can afford to make this event the best it can be. If you have questions or requests for your sponsorship, please call the number below or email us and we will be happy to discuss your needs.
TITLE SPONSOR $15,000
• Will be listed as 2024 Valley Center Western Days presented by___________
• Same as Festival Event Sponsor below
————————
FESTIVAL SPONSOR – $10,000
• Logo on event advertising, including print and social media.
• Recognition at event.
• Full page color ad in the June issue of the Valley Magazine – Western Days Program – (15,000 or more print) ($850 value)
• Full page color ad (Sponsor Provided) in the Valley Roadrunner newspaper ($822 value)
• Full page color ad (Sponsor Provided) in the Escondido Times-Advocate newspaper ($822 value)
• Five banners (Western Days provided – sponsor can keep post-event) placed at festival.
• Opportunity to provide five additional banners (sponsor provided) at festival.
• A ride in a Parade convertible for company executives, employees, or brand ambassadors.
• Vendor space at the festival included
————————
PARADE SPONSOR – $10,000
• Logo on event advertising, including print and social media.
• Recognition at event by parade announcers and at festival.
• Full page color ad in the June issue of the Valley Magazine – Western Days Program – (15,000 or more print) ($850 value)
• Full page color ad (Sponsor Provided) in the Valley Roadrunner newspaper ($822 value)
• Full page color ad (Sponsor Provided) in the Escondido Times-Advocate newspaper ($822 value)
• Banners (Western Days provided – sponsor can keep post-event) placed at every announcer station.
• Opportunity to provide five additional banners (sponsor provided) along parade route and/or festival entrance.
• A ride in a Parade convertible for company executives, employees, or brand ambassadors.
• Vendor space at the festival included
————————
MAIN STAGE SPONSOR $7,500
• Banner placement above and near the main stage (Western Days provided)
• Half page color ad (Sponsor Provided) in the Valley Roadrunner newspaper ($437 value)
• Half page color ad (Sponsor Provided) in the Escondido Times-Advocate newspaper ($437 value)
• Recognition at event and in media mentions as Entertainment Sponsor.
• Sponsorship listed in the June issue of Valley Magazine, Western Days Program (15,000 or more print)
• Vendor space at the festival included
————————
ENTERTAINMENT SPONSOR $5,000
• Banner placement on and near the main stage (Western Days provided)
• 1/4 page color ad (Sponsor Provided) in the Valley Roadrunner newspaper ($245 value)
• 1/4 page color ad (Sponsor Provided) in the Escondido Times-Advocate newspaper ($245 value)
• Recognition at event and in media mentions as Entertainment Sponsor.
• Sponsorship listed in the June issue of Valley Magazine, Western Days Program (15,000 or more print)
• Vendor space at the festival included
————————
FUN ZONE/CHILI COOK-OFF SPONSOR $2,000
• Banner placement (2 large) in entertainment area
• Recognition at event and in media mentions as Fun Zone Sponsor
• Sponsorship listed in the June issue of Valley Magazine, Western Days Program (15,000 or more print)
• Vendor space at the festival included
————————
FESTIVAL BEER GARDEN SPONSOR $2,000
• Banner placement (2 large) near beer garden area at festival.
• Recognition at event and in media mentions as Beer Garden Sponsor.
• Sponsorship listed in the June issue of Valley Magazine, Western Days Program (15,000 or more print)
• Vendor space at the festival included
————————
SUPPORTING SPONSOR $1,000
• Recognition at event and in media mentions as Supporting Sponsor.
• Sponsorship listed in the June issue of Valley Magazine, Western Days Program (15,000 or more print)
• Opportunity to provide up to 3 banners for placement along the parade route and/or festival and listed on social and print media.
————————
FESTIVAL MAIN GATE SPONSOR $500
• Banner placement at Festival gate entrances (up to 2 – provided by sponsor)
————————
COMMUNITY SPONSORS $50 – $499
You will receive the undying gratitude of your community for contributing to the community, grass roots effort at
producing the parade, festival, and other events throughout the week. Your name will be listed in the community sponsors list on social and print media.
——- • ——- • ——
All donations/sponsorships are tax deductible.
————————
Please address all donations to:
VC Western Days, PO Box 1781, Valley Center, CA 92082
or drop off in person at:
Valley Roadrunner, 29115 Valley Center Road, Valley Center
————————
Online payments can be made below (please note a service fee is added to the top six sponsor levels). To avoid this fee, please sponsor using a check/money order/cashiers check. Thank you for your understanding!
————————
*Note – to be listed or receive your advertisement in the Valley Magazine, donations must be received no later than 10pm Tuesday, May 14. Advertisement offers for the Valley Roadrunner & Escondido Times-Advocate are valid for any issue at the discretion of the sponsor between Thursday, February 1 and Thursday, August 1, 2024 – Sponsored by Roadrunner Publications, Inc.